Merging two worlds
Animal to Logo
Alma is a mockup organization dedicated to supporting student exchange programs, assisting with everything from logistics and housing to building a supportive community.
The Concept: The Migrating Stork
The visual identity centers on the stork, a bird famous for its seasonal migration.
• The Metaphor: The stork was chosen because it migrates in the winter and returns to the exact same spot in the spring—mirroring the journey of a student leaving for an exchange and eventually returning home.
• A New Narrative: While the stork is culturally associated with delivering babies, this logo reimagines the myth. Instead of a child, the stork is the carrier of academic knowledge, symbolizing the intellectual growth that travels with the student.
The Symbolism
The logo design integrates the bird with the brand's academic mission:
• Wings as a Book: The stork’s wings are designed to resemble an opening book, representing the knowledge that wanders and travels alongside the student.
The Name
The name "Alma" bridges two languages and concepts relevant to the brand:
1. Aramaic: It translates to "World."
2. Latin: It references Alma Mater ("nourishing mother"), the traditional term for the university that educated a student.
The Concept: The Migrating Stork
The visual identity centers on the stork, a bird famous for its seasonal migration.
• The Metaphor: The stork was chosen because it migrates in the winter and returns to the exact same spot in the spring—mirroring the journey of a student leaving for an exchange and eventually returning home.
• A New Narrative: While the stork is culturally associated with delivering babies, this logo reimagines the myth. Instead of a child, the stork is the carrier of academic knowledge, symbolizing the intellectual growth that travels with the student.
The Symbolism
The logo design integrates the bird with the brand's academic mission:
• Wings as a Book: The stork’s wings are designed to resemble an opening book, representing the knowledge that wanders and travels alongside the student.
The Name
The name "Alma" bridges two languages and concepts relevant to the brand:
1. Aramaic: It translates to "World."
2. Latin: It references Alma Mater ("nourishing mother"), the traditional term for the university that educated a student.